Month: April 2017

Real Estate Advertising: Advertising Tips For Your Home

Effective Marketing is the key to a successful sale in many cases. A poorly worded ad in the local Real Estate newspaper or an Internet ad that doesn’t compliment your home can be devastating the sale of your home. Realtors have made a living off of marketing properties better than anyone else can.

There is more to an effect ad than just cramming as much information into it as possible. Too much information will cause some buyers to rule the property out before they take a look. To little information will cause potential buyers to wonder if there is something wrong with the property. So you really must walk the razor thin line of advertising know-how when creating the most tantalizing ads to market your home.

Here are 10 simple tips for creating the perfect ad.

  1. Make a list of the features you like most about your home. You know the home better than anyone else and you will know the qualities of the home that appeal to you. These same qualities will likely resonate with potential buyers.
  2. Avoid anything derogatory in your description of the property. Don’t draw attention to that leaky faucet or a crack in the ceiling. This doesn’t you shouldn’t disclose the fact that the tap is leaking but it shouldn’t be addressed in your ads.
  3. Practice economy of language. If you cannot describe you home in less than 120 words then it is likely that people will not completely read your ad. This means they may miss a vital piece of information in advertisement that could have singled you home out.
  4. Focus your language on the key features of your home. Such as the kitchen, bathrooms and living areas.
  5. Point out unique features like specialized landscaping.
  6. Use a photo in all advertising. Make sure the photo is clear and balanced.
  7. Do not leave the car parked in the driveway, leave toys on the floor or have a cluttered kitchen sink in any of your photographs.
  8. Generally but not always try to use a photo of the exterior front of the home.
  9. Do not oversell your property. This means that you should not portray you quaint family home in the suburbs as an Arabian Palace.
  10. Most of all your ads should be engaging and fun.

Luxury Real Estate on California’s Central Coast: Carmel-by-the-Sea Defines Unique

When it comes to unique luxury real estate in the central coast of California, Carmel-by-the-Sea is a location that quickly comes to mind.

120 miles south of San Francisco sits this quaint little town is home to some of the most exclusive residential neighborhoods to be found in the central coast, housing celebrities like, actor-director Clint Eastwood, Doris Day, and Jennifer Aniston.

However, you do not have to be famous to live here, but the rich and the famous do enjoy the lifestyle that Carmel offers.

Downtown Carmel, A Shopper’s Delight

Downtown Carmel has every type of restaurant, boutique and gallery imaginable, and Carmel’s distinctiveness is unsurpassed. It is no wonder that this sanctuary is a hot spot for tourism from all corners of the world. Each year thousands of vacationers flock to the Monterey Peninsula to enjoy its splendor. Renowned for its European charm, white sandy beaches, spectacular vistas, art galleries, and performing arts, Carmel is intoxicating and alluring.

The Central California Coast is an Oasis of Splendor

Other surrounding areas of interest include: Big Sur, Carmel Highlands, the incredible Monterey Bay Aquarium (rated as one of the top aquariums in the world), wine vineyards with tasting rooms for the wine enthusiast, and the infamous Pebble Beach which is home to one of the world’s most prominent golf resorts, where famous golf tournaments like the AT & T Pebble Beach National Pro-Am, where amateurs, stars of the screen and sports make their appearances teeing it up on three different courses.

Exclusive Carmel

Popular for its exclusiveness, it is no wonder celebrities of all ages, artists, writers, and honeymooners retreat to this oasis by the sea for romantic getaways. It is the perfect place to enjoy hanging out in a local pub, walk the gnarled tree-lined streets, sip espresso in a neighboring cafe, or simply relax and enjoy Carmel’s picturesque old-world charm.

Carmel-by-the-Sea is a treasure chest filled with gems guaranteed to satisfy the person looking for variance in luxury living. It is easy to enjoy the sophistication of San Francisco, the glamour of Hollywood, while experiencing the feel of a European village, nestled in one of the most beautiful landscapes in the world.

With breath-taking ocean vistas, dramatic white sandy beaches lined with lush green cypress, and uniquely different architecture, it is no wonder that luxury buyers from all over the world are drawn to this oasis by the sea.

If you are considering relocating to California’s central coast, Carmel-by-the-Sea might be the perfect place to experience the good life.

Management Tips for Out of State Landlords: Effective Ways to Manage Property While Living at a Distance

Real estate investing can be a powerful tool to create wealth, but it can also be an investing nightmare. Difficulties abound for landlords, but these difficulties multiply when the landlord resides in another state.

Important Lease Provisions for Out of State Landlords

Landlords can make their job easier by adding a few key lease provisions to their standard leases if they know that they will have limited ability to access the property due to their location. First, landlords should require tenants to be responsible for all repairs. While this might require the landlord to lower the asking rent, it will prevent the late night calls and the impossible task of organizing workers in another state. Typically this provision can be written in such a way that it cover all repairs up to a certain dollar amount.

Something to the effect of “tenant shall be responsible for all repairs under $1,000 or repairs that result from their negligence” will take care of 95% of all potential home repairs. The goal of this clause is to prevent tenants from calling landlords for clogged toilets or broken door knobs. While a tenant will still call for things like a broken furnace or hot water heater, these are larger items that will require less frequent attention.

The second provision revolves around the lease termination and dispute resolution. The lease should state clearly that the tenant is solely responsible for finding a replacement tenant at their own costs if he/she chooses to vacate the property before the end of the lease term. Many times leases state a specific fee, which may be one or two months rent. This can still be problematic for an out of state landlord because that fee might not cover the cost of commuting between states to market the property and find the right tenant.

Out of state landlords should consult a real estate lawyer to craft an appropriate lease. Landlords should be sure to inform them that they will be out of state and they would like this property to function essentially as if the tenant owns the property.

Tenant Selection

Out of state landlords should be meticulous when it comes to selecting the right tenant for their property. In addition to a credit check, landlords should run a detailed check of their references and their last two landlords. Avoid tenants that appear to move often or tenants with pets or small (potentially destructive) children. While this advice might seem controversial, remember finding a self-sufficient tenant looking to stay long-term is the goal. Ideally, a tenant moving from a home or relocating for work would be good examples of what landlords should be looking for.

Property Management

Consider a property management firm instead of trying to be an absentee landlord. Property management firms will charge a fee (6% – 10% of gross rents), but will save landlords a lot of potential headaches. In addition to cutting down on phone calls, good property management firms can provide a landlord with rental data, yearly maintenance recommendations and an easy to use accounting summary around tax time. Being cheap should not be a reason to sacrifice peace of mind. If real estate is not an investor’s primary pursuit, he/she should strongly consider letting someone else manage the investment.

Tough tenants and properties challenge out of state landlords on a daily basis. Strong leases, tenant selection and potentially the help of a management company can ease these burdens significantly.