Category: Real Estate

The Falls Hua Hin is dedicated to the lost art of real estate. Check out out website for articles about real estate, property buying, investments, and other related posts. Thank you for stopping by the Real Estate category!

Real Estate, What Is It?

In this sense, “real estate” is defined as property comprised of land and the buildings that sit on it. Real estate is also the natural resources of the land, including uncultivated flora and fauna, water, minerals, livestock, and farmed crops. The media often refers to the “real estate market” as assumed residential living. However, real estate can generally be grouped into three larger categories based on the proposed usage: Residential, Commercial, and Industrial.

Examples of real estate falling into the residential category are houses condominiums, townhomes, and undeveloped land. Generally, examples of real estate falling into the commercial category include warehouses, retail store buildings, and office buildings. Industrial real estate examples are farms, mines, and factories.

Saucing it Up with Entrepreneur Chris Wallace

What do a painting and a marinade have in common? Just ask Chris Wallace and he’ll tell you that creativity plays an integral role in both. Whether he is layering color or layering flavors, Wallace looks for the proper balance to render a pleasing result.

Wallace has always liked to create. His artistic bent has played out on paper, in the layout of a room and now in bottles of marinade and barbecue sauce. The first product, Drunkin’ Priest Dipping Sauce, offers a tasty blend of teriyaki-style flavors in an all-natural sauce.

As a partner in Sauce Gods, the southern California company behind Drunkin’ Priest Dipping Sauce, Wallace and his partner wanted a name that was “in your face” and would demand notice. The partner remembered seeing a drunken priest when he served as an altar boy, and the name was born. The image on the bottle shows Wallace in a clerical collar being taken away by the law — definitely an image that’s difficult to pass by without a second look.

The two perfected the recipe for the sauce from a base of soy sauce, ginger and garlic. What began as a marinade has become an all-purpose product, suitable for a wide variety of uses. A spicy version recently joined the original recipe in the Sauce Gods online store.

“My whole goal for all this was to create something delicious, entertaining and healthy. Food should be fun and shared. People gather around for food,” says Wallace.

The road to sauce success hasn’t been a smooth one. A company in North Carolina bottled the first batch in 2008 because Wallace had trouble finding a local company to handle the small run. The cost of shipping the product back to California ate into the proceeds. Later, they found a family-run company in Westminster, CA to handle the bottling chores.

Wallace makes a point of being present when the sauce is bottled, ensuring that each batch meets his specifications. A typical run constitutes 1000 bottles, a two to three month supply for the businessmen.

A new product, Skiny’s Pomegranate BBQ Sauce, joined Wallace’s line-up this year. Subtitled “Southern Style BBQ meets Southern California,” the sauce uses a pomegranate base for a sweetness and tang and all-natural ingredients. Wallace aimed for a healthier barbecue sauce that would appeal to health-conscious customers. The recipe is gluten-free. Wallace hopes the sauce will appeal to a even more people and reach a client base that might not be interested in the teriyaki sauce

Marketing receives a personal touch. Wallace makes appearances at farmers’ markets and swap meets across the state. Events like Girls’ Night Out at El Dorado County’s David Girard Vineyard take him into Wine Country. All along the way, he stops at mom-and-pop stores to offer his product. He likes the freedom of dealing with independent shops, feeling that they can make purchasing decisions on whether or not they like the product.

While the company hasn’t made a profit yet, it is close to breaking even with anything over costs going back into marketing. His near-term goal is to become self-sustaining so that he can work with the sauce full time. Longer term, he would like to have a chain of eat-in restaurants featuring his products. The legacy he wants to leave is a simple one.

“Don’t cut corners and don’t cheapen your products. I want even big companies to see that people’s health is at stake. I want to have a business that’s profitable even though it’s healthy,” says Wallace. With his attitude and dedication, he just might make that mark.


How to Buy New York HUD Homes


New York HUD agency officials provide listings of HUD homes in New York through a free online listings service. These are HUD foreclosures that were purchased by the agency at public foreclosure auctions. Individuals looking for a good deal on New York real estate should explore options for buying a New York HUD home. After looking at the listings and finding suitable properties, a buyer can then find and utilize a New York real estate broker or agent to place bids on HUD New York homes.

Step 1:


Make a list of properties that you may wish to purchase by looking at New York HUD home listings. You can find these listings of New York real estate properties by selecting New York on the map at By doing this, you will get a full list of HUD homes located throughout the state of New York and a search tool you can use to narrow down your home search.


For example, if you are looking for Manhattan HUD homes, then you could select Manhattan as the city. Refine the search even more based on your personal preferences, budget limits, etc.


Step 2:


Find a New York real estate broker to place house bids on your behalf. This is necessary because HUD rules require an approved agent or broker to do the bidding, submitting paperwork, etc. You may find such agents by using the website with the HUD homes in New York. From the same main page, select the “Find a Broker” page. Enter New York for a full list of approved brokers or limit your search to specific cities in the state of New York.


Step 3:


Secure a financing agreement if you need one to pay for a HUD New York home. HUD certainly encourages people who need a mortgage loan to bid on the properties. In fact, you may need a loan preapproval to even get your home bid accepted by the agency.


Step 4:


Finalize the bid with your broker and have him or her submit the bid to HUD. This could take a while, as you need lots of financing paperwork and other documents to submit a bid.


Step 5:


It is now up to New York HUD officials to review and accept your house bid. If accepted, you then need to work with your agent, an approved closing agent and your lender to complete your purchase of a HUD home in New York.


Step 6:


All states use property deeds. In New York, it is imperative that you get a deed from HUD and file it in the New York county of the HUD property as soon as possible to protect your property rights.




HUD Home Listings

Ten Steps to Purchase a Short Sale Home in Today’s Real Estate Market

short sale home

Today’s real estate market is seductive. People look at the ads or listen to the news and consider buying a property because prices have dropped so drastically. However, having ample funds to purchase real estate property is just one factor to think about before entering the real estate short sale world. This article shares insight learned during the process of purchasing a short sale real estate property in 2009-2010 in Florida.

Review these steps before you sign:


Step 1–Determine if you are serious about purchasing a short sale real estate property.


—Are you looking for an unbelievable deal in real estate? Or maybe a second house for a real estate investment?


—Do you have the energy to manage and take care of two real estate properties?


Step 2-Take a good look at your finances. Make sure you (and your partner) know how much money you have to invest in real estate and whether you can comfortably own two real estate properties at the same time. Have you thoroughly reviewed your funds? Do you and your partner agree now is a good time to pursue the purchase of short sale real estate?


Step 3–Review your local newspaper’s short sale real estate offerings. Saturdays and Sundays are usually the best days to look for real estate in the newspaper. Mark the homes/condos designated as short sales that peak your interest. Keep the newspaper handy. Discuss your short sale options with your partner.


Step 4-Do a drive-by of the short sale real estate properties you like. Note the location of the real estate in relation to grocery shopping, schools, malls, and convenience/gas stores. How do the areas look? Many short sale properties are not in good condition and need time, effort, and dollars invested to get back to their original conditions.


Step 5-Have a clear idea of the area(s) of town where you would like to purchase a short sale real estate property. Also, know the locales you wish to avoid.


Step 6–Use the internet to research realtors in your area. Look for realtors who have received recognition/awards and worked in the area for 15+ years. If realtors left their biography webpages blank or stated something like, “let me sell you your next house,” skip them. A serious, polished realtor will have a professional, well-developed web presence.


Step 7-Before you meet with the realtor, decide on your approach. Sometimes revealing too much too early to your realtor is not a good idea. Decide with your partner how much you want to disclose to a realtor early in the process. Consider negotiating a lower commission rate with the realtor, given the current state of the real estate market. If you work out a reduced rate, get it in writing from the realtor right away so there are no problems later.


Step 8-Do not allow the realtor to tell you what you will/won’t offer for a short sale real estate property. Your bid is up to you and your partner. Also, if you are going to counterbid, discuss this issue alone before making final decisions. Of course, these matters will eventually be discussed with your realtor. Just be sure you know what you want and won’t be swayed by the realtor unless a factual argument is presented.


Step 9-Before you sign, obtain all information regarding pending loans against the short sale property. What is the total owed on the real estate property? Find out as much about the seller as possible with your realtor’s help. Google the seller(s)’ complete name(s). Which banking institutions are holding the mortgage(s) of the short sale property? How long has the real estate property been for sale? Has it sold and fallen through in the past? Why did the short sale fall through? Insist on gathering as much information as possible.


Step 10-Be prepared for a very long wait. Some buyers have waited for 4 to 6 months JUST for a yes or no answer on whether a short sale contract offer was accepted by the seller and banking institutions holding the real estate property. You may not hear back from anyone with a solid answer for several weeks or months. If you cannot sit tight and go on with your life while you are waiting for responses from the realtor and banking institutions involved, do not pursue a short sale purchase.


Once the waiting is over, you will have more decisions to make. Many banking institutions will counterbid and try to increase the cost of the real estate property. Or they may refuse to negotiate at all. In some cases, so many levels of individuals exist through which communication passes, it can take several weeks for answers to brief questions.


Author’s Personal Experience of Purchasing Short Sale Real Estate


In this writer’s short sale purchasing experience, several “levels” of people (through which information passed) were involved in a complicated real estate sale:


  1. This writer and her spouse communicated with their realtor.


  1. Their realtor communicated with the local realtor who listed the property.


  1. The listing realtor communicated with the realtor across the country who represented the seller.


  1. The realtor across the country was the “immediate” realtor for one of the banking institutions holding a mortgage on the property.


  1. One of the banking institutions holding one of the mortgages hired a “negotiator” to negotiate with the “immediate” realtor living near the seller (not near the property).


  1. Although it can’t be confirmed for this author’s purchase, three random sellers of short sale properties have indicated they were shut out of all negotiations to sell their properties as those banks refused to communicate with mortgagees behind on payments. Thus, it’s possible the seller (of this writer’s purchase) was also omitted from this chain of communication.


  1. “Special” realtors hired by the banking institution(s) to do cost studies of the real estate property’s “true” current value communicated only with the banking institution(s).


In essence, the banks hold all the cards and will not respond to phone calls, letters, or emails from anyone. Everyone involved is shut out of the process at the banking institution’s whim. It’s feasible that many potential buyers simply give up because they can’t tolerate the waiting and disregard of their wishes. In fact, in this case, the writer and her spouse were later told there had been another buyer “in line” with a contract on the short sale property (the author was hoping to buy) waiting to be reviewed by bankers. These buyers got so frustrated with the waiting process that they simply dropped out when their short sale contract expired, rather than sign contract extensions to await the bank’s reply.


Because this writer and spouse were willing to wait and stood to get a great real estate property for a fantastic price, they ultimately signed 4 contract extensions. After many weeks of “negotiation” through the chain of people described above, a closing date was set by the bank. The writer and spouse had no choice at all in the matter. Unlike more traditional real estate property sales in Florida, the buyers had no input in the closing title company selection or the date of closing.




If you follow the steps above and maintain patience, you just might get the short sale real estate property you seek at a great price. Ultimately, this writer and her husband were successful in closing on the short sale real estate property they wanted. It was a long, winding road that was well worth the journey.




Personal experience.

Selecting a Real Estate Agent: The Importance of Going Local

local agent

I am very lucky to have a lot of great friends, and they frequently refer me to people they know who want to buy or sell homes in various locations across my state of Massachusetts… And because I value my friends and their friends, I often refer these people right along to another fantastic real estate agent who specializes in their particular city or town.

It’s not that I don’t want the business. And it’s not that I couldn’t do an adequate job for these people. But good enough doesn’t work for me – I want to know that I am providing my clients the absolute best service possible. The way I do this best is by being fully immersed in my local community – staying on top of what’s going on in the different neighborhoods, knowing the housing inventory and being an expert on local property values.


Here are just a few reasons it benefits you to work with a real estate agent who is based in and focuses on your particular community.


When Selling Your Home

Local agents know the true value of your home – believe me: the best real estate bargains I’ve seen in my city are on properties listed by out-of-town agents who don’t understand local market values    They know other local agents, who are working with local buyers, so they can personally promote your home to the people who will help sell it    They know what features and amenities make your home appealing to local buyers – proximity to various bus routes, the great cafe on the corner, a new park the city is planning to put in down the block – and can market it appropriately

When Buying a Home


Local agents can give you early notice on new listings in a competitive market – good real estate agents stay on top of local inventory through daily conversations with colleagues, by attending broker open houses and simply by walking around the neighborhoods

They will make sure you don’t overpay for your home – they know what comparable properties have sold for, which listing agents are notorious for overpricing their properties and which price their listings on the lower side to generate multiple offers    They are a wealth of critical knowledge on local zoning, condo rules and regulations, market rents – factors that will affect not only your life in your new home, but also its future resale value    They can connect you with reputable local contractors and other service providers

There are many additional reasons to select a local real estate agent to represent you when buying or selling a home, but you get the idea…

Real Estate Investing: First Visit to Your Potential Property


For those of you who are still considering investing in real estate as an option, you are not too late. There are tons of foreclosures and short sales out there in the market waiting to be picked up by you. However, do all your homework and research the area prior to putting any money down. A better option is take advantage of the education a realtor has, although don’t rely on a realtor 100%. You have to take matters in your own hands and do a detailed research on the property you are considering to buy. Some realtors have the habit of saying anything just to make a sale – beware of them. Also do a lot of research even while selecting a realtor. Explain to them what you are doing and what you want out of it, this will help them understand you better and even help you reach your goals.

Now on to looking at the potential properties, again beware most of the properties are usually left in an absolute horrible condition and it makes you wonder if humans actually inhabited the house. Other the previous home owners know they are about to lose the house and purposely damage everything inside so that the bank does not make any money. Although it is hard to ignore all the mess when you first walk into the house, the most important thing to do is to scan for any major damages. For example, look for mold or mildew spreading around the ceiling and the top part of the walls. This is an indication that there was or is a leak somewhere in the roof. Look for the same around window frames and sills; this will let you know where the water is coming from. Additionally look to see if water is collecting anywhere inside the house. This will be a clear warning sign that the house needs a lot of work.


While doing the initial walk through also look at all the walls superficially to make sure all the walls are in-tact. It is always good to carry a flashlight with you while looking at houses, that way if there are holes in the wall you can peer through them and see if the walls have a termite infestation which is another major problem to consider prior to buying the house. As you walk to the backyard or the back side of the house, look at the A/C unit that sits out back and see if you can make out if it is in working condition or try looking up the date on the machine itself. Again, remember there may or may not be power to the house so you cannot turn the A/C unit on to see if it is in working condition. Lastly, as you are exiting the house take a look at the roof from the outside and see if it is looking brand new or if it looks discolored. A good way to do that is to compare the roof’s color and texture with the neighbor’s roof. If you see a lot of peeling and tiles missing, understandably this will be another big expense.


Finally, this is not an exact science, and the amount of fixing up you are willing to do is really up to the budget you have set aside for renovation. If you have a small budget and the house you like has too many problems, move on and don’t get too attached to the house. The market is still recovering and there are still deals out there!

Goal Setting While Investing in Real Estate

investing real estate

Everyone needs a goal in life; it could be to land the perfect job to finding the right spouse. The same applies for real estate investing especially when you are just starting out. I would definitely recommend sitting down and writing down the things you want to achieve from investing in real estate, even before you start out. This will be your outline, something you would do prior to writing a research paper. Warning – the goals you write down must be precise, time lined, and realistic. You can’t just write “I want to be like Donald Trump”, this is an example of a very vague goal. I wouldn’t even call it a goal; it would be defined as a dream.

Your goals have to specifically state what you want to do and the steps you are going to take to achieve them. For example, “I want to start investing in real estate by buying a residential property in the south side of town. I will start by researching the area and ask friends to recommend a realtor.” Furthermore, your goals should be time stamped, meaning you have to put some sort of expiration date on when you will accomplish said goal by. Using myself as an example – when I started out in December of 2009, I wrote down that I want to have 8 residential properties in my name by December 2010. So far, I have not waivered and I am on #5. It is also important to be realistic while writing down your goals. You can’t say on the 19th of the month that, I will buy a residential investment unit by the end of the month. Even if you pay cash for the property, it takes time for the realtors and title companies to do all the paperwork and put together everything for a closing.


Lastly, I would put together a list of goals I would like to achieve 3 months from now, 6 months from now, and 1 year from now. This way you have a clear picture of what you would like to achieve in one year. Additionally, I would recommend writing down a daily to-do list of things to do specifically towards the goals. And don’t start writing down things like getting a hair cut or grocery shopping. These have nothing to do with your goals. The last important piece of advice: constantly refer back to your goals on a regular basis and evaluate yourself fairly as to how you are progressing.

Ever Wonder How to Make it Big as a Realtor?


Well from personal experience as a real estate agent, I cannot tell how to make it big in the real estate market. One thing I can tell you is how I started to get noticed in the real estate industry. When you get noticed you get business.

When I first received my real estate license I would often think to myself, if I could be mentored or better yet stick to someone (like glue) that I wanted to be successful as or achieve the level of professionalism as someone; who would this person be? So I went up to my long time friend and ask if I could start my first few weeks out in the real estate industry shadowing them. This did not only unlock a good bit of business for me but it taught me how to get noticed and market myself.


The first thing I did was order myself business cards, car magnets, etc. Then I was very familiar with the internet with building websites and social networking. Social sites that I started out with was,,,, and I also hired some freelancers on websites like to write articles for me on the real estate industry and use them to post to my personal blog and they would also submit them to hundreds of article directories. I also used a few viral video techniques to send visitors ultimately to my main web site which was my real estate web site with the company at the time I was with. I used Google adwords to drive traffic too, but do not attempt to do that if you do not know what you are doing. Please trust me on that one!


I have also used billboard advertising. I would and still do buy a bunch of really nice pens with my company name and contact details on them. When you think about how much people really love a good writing pen and one person borrows it, to the next person. It is another little viral technique that seems to bring me business. If you ever have seen the movie “I Love You Man”, or if you have not and you are reading this, you need to see that movie! You will understand why after you watch it.


Keep in mind that I kept my part time to full time job at night to pay for all this advertising and to keep food on the table and to pay our bills. When I first started out and even in the middle of my career I have thought that I may need to look at picking up some extra work, but whatever you do just do not give up!

Five Ways to Get Noticed as a Real Estate Agent

real estate agent

Let’s face it. Real estate is a dog-eat-dog market; only the tough survive, making the sales with the big commissions. If you are just starting out as a Real Estate Agent or are a seasoned veteran in a slump, you may be wondering, how can you get noticed as a Real Estate Agent? There are several things that you can do to try to stand out more in your community. This article will give you five suggestions on how you can stand out in your market.

#1: Attitude


One of the best ways to stand out is to have a good but know what you’re doing attitude. You can’t be too brash or a wallflower. You have to have confidence. If you lack the confidence, then fake it. No one will want to sell or find a house through you if you don’t seem to know what you’re doing. Plaster a smile on your face and keep it on when dealing with clients.


#2: Hard Work


You have to be a hard worker to be a Real Estate Agent. There are times when you will need to put in long hours or there will be times when a client wants you to show them a home that may not be a good time for you. It’s important to work hard to keep your business so you will have to sacrifice other things to stay ahead in the game.


#3: Discounts


Whether you are just starting out or are in a sales slump, offer discounts on your services once a year. Offering a discount will net you more customers. In our economy, more and more people are researching whose fees are cheaper and often pick who has the most affordable rate. Offer a discount that will be worth someone’s while and they’ll pick you before other pricier competitors.


#4: Donate to a Local Organization


One of the best ways to spread the word is to donate to a local school or charity. For example, elementary schools generally will list you on their school flyer and/or website that they received a donation from you. This will get your name out to people in the community. You don’t have to make a large donation to get noticed. You can donate $50 dollars, supplies the organization needs, etc. You’ll be helping a good cause and getting your name out there. Helping others is a good thing to be associated with your business because some people will sign up with you because of that.


#5: Build Relationships


It’s important to build relationships with the people that hire you. Find out the extra details about them, keep in touch, and leave a small gift when their home sells or they find the house of their dreams. You want them to remember you. If they remember you, they’ll use you again and refer you to others. Make your business more personal, don’t give them a few houses to look at and then ignore them. Answer their calls right away, check in with them. Win them over with your winning personality and make them feel special.

Tips for Painting Your House Before Selling

painting home

Unfortunately, most people live in their houses for many years and never think about painting, until it comes time to sell. For most people, it just seems like an unnecessary expense, and for those who love to decorate, you might have every room a different color. In either case, you are probably going to need to paint your house before you put it on the market.

After working in Real Estate and being a contractor for many years, I am here to give you some tips to simplify the “painting before selling” process.


These are the most important rules to remember when painting your house before selling


Do it yourself or not?


Over the years, I have heard many, many people say painting is easy, and they can do it themselves and save a bundle. Unfortunately, that is not always the truth. Sometimes choosing to take on a task of this size can prove to be more trouble than it is worth. Especially if you do not do this for a living. The truth is everyone can put paint on a wall. But most people do not have professional painting skills, which may leave you with an unsightly mess. The costs associated with fixing these unsightly messes, is generally more than what you would have paid a professional to paint it in the first place. Unless you are very confident in yourself, and committed to a doing perfect job, I would leave the painting to the professionals. I don’t mean the handyman that fixed your neighbors sink, I mean a reputable paint contractor that is insured, licensed, and comes along with great references.


Choose neutral colors


Remember that you are painting this house to make it appealing to other people. So find neutral colors that compliment each other. If you are painting the interior, I recommend going with an updated color selection like; white ceilings and trim, and tan or beige walls. Sticking with neutral colors will make your home appeal to a broader selection of people, which will help your house sell faster.


The same rule applies to painting the exterior of the house. Stay away from bright colors, and stick with softer, more neutral colors. Before you pick out or purchase anything, make sure that consult your HOA for your community’s color policies. If you don’t have the HOA to worry about, and don’t know where to start, I recommend visiting your local paint store and asking them for an exterior color guide. They generally have these great booklets around the color card displays, and they are full of great color ideas that are specifically chosen for the exterior of a home.


Buy Samples first


If you are going with a neutral interior color scheme, you can generally skip this step. But if you are uncertain about the colors you have chosen for your exterior, buy a smaller amount first. Most stores will offer a ‘sample’ size, if they don’t, you can buy a quart. I recommend painting your sample colors in a few different areas of your house. Sometimes the colors will appear differently in different areas, depending on how the light is shining or reflecting on them.


If you choose to paint the house yourself, here are a few more tips to help you out.


Be sure to buy enough paint


This is a very important step and no, it is not as simple as going to the store to buy another gallon. You will want to buy plenty of each color of paint, and mix the respective colors together before, applying it. If you skip this step, you will find that the color of each container of paint may be slightly off. This will leave you with a disaster if you run out before you are finished, or when you try to touch up the paint later. I have seen this happen to people, time and time again. Then they go to the paint store and blame the paint store for making the color wrong.


The truth is people, it is not their fault. And they will not reimburse you for your paint or your troubles. If you read the directions on any reputable paint brand, it will tell you to do this. The reason, is that the color pigment that is put into the paint is measured fairly accurately, but it is not a perfect system. Even a tiny bit too much or too little, can change the color of the entire container. If you need help figuring out how much paint to buy, consult your paint store or click here to use the paint calculator. You will need dimensions of the rooms or square footage’s, number of doors and windows, etc.


Prepping your house for paint


Another step people like to skip is the preparation process. When painting the interior of the house, you will first want to remove grease and grime from doors and walls, dust from baseboards and tops of door casings, fill nail holes, caulk corners that have cracked out, cover any areas you don’t want paint on, etc. I recommend starting in one small room first, then you can get an idea of what to expect when doing larger rooms. If you start having doubts about completing this grueling task, call the pro’s.


As far as prepping the exterior of the house, you will want to scrape any loose or peeling paint, replace any rotten trim or siding, and then power wash the exterior surfaces, the day or two before you are ready to paint. Be sure to use a good primer on any new materials or any other areas in need before applying paint. You will also want to fill holes and cracks, and cover any areas that you don’t want to get paint on.


If it has been too many years since your last paint job, you may need to apply primer to everything. If this is the case, again, please call a professional and save yourself the headache. They can spray the outside of your house faster than you can get your ladder and your paint bucket set up.


A lot of people are probably thinking, ” I could save so much money doing it myself. ” The truth is, unless you have done this before, it is going to be a heck of a lot harder than you are probably imagining. And you are probably not going to save as much as you think you are.


And you may be thinking why do I care about prepping, and priming, and all of the extra steps, I am selling the house. The reason is, that if you have a fresh, professional looking paint job, not only will you house look better and maybe sell faster, but buyers will be more confident that you took care of this house.


Buying a house is a big choice and a big expense. Being able to tell people that they house has been freshly painted inside and out, is a huge plus. This could make your house sell faster, and increase the value significantly, both of which are very important to you. And if your house is on the market longer than you hoped for, which seems to be a trend right now, at least you know that your paint job will hold up until the house is sold.


As with any household construction project, painting may be a hassle but it could really pay off in the long run.

Giving All New Real Estate Agents a Much-Needed Advantage

Real estate agent

Getting started in the real estate business can be very rewarding. Each market will have their own unique niches and characteristics. It is your responsibility to understand how to position yourself in the markets you will be marketing yourself to become and stay successful as a real estate agent.

As a new real estate agent you should be familiar with each market’s chamber of commerce and who the go to person is. This is a fantastic resource for anyone trying to gain market share. You should join each chamber and attend any and all events possible. As a member you will be given a list of all the chamber members. This is a great list to market your service too, especially banks, credit unions, real estate brokers, mortgage brokers, insurance agents, etc. Many financial institutions partner with real estate agents, if you are lucky enough to walk into a situation where your company has this relationship use it to your advantage.


Obviously there are many kinds of advertising you can invest in, so be careful you don’t spend money on too much advertising. The best type of advertising is being referred by a happy and satisfied customer. Work with a senior agent and get a couple of deals under your belt that you can use as testimonials. In a larger market you may need to put your face on a billboard or create a website to get yourself noticed. Whatever it is you utilize as advertising make sure you track it. This means ask people where they heard of you or who referred them to you. Then you can determine which marketing piece is working and which is not working as well.


Networking is probably going to be the most important part of becoming successful. Go out and pound the pavement and develop relationships with as many respected businesses that are related to your field. The network of professionals will grow as their trust in you grows. Always do what you say you will do and a little more. If you exceed people’s expectations they will think of you first. Lunch-n-learns are a concept that work very well with a lender and agent. Get with a lending partner and set these up with other businesses that would benefit from them like the one’s mentioned earlier.


Other huge marketing areas that many newbie’s miss are their friends and family members. Don’t be bashful, hand these trusted few a handful of your business cards and flyer’s and let them help you get your name out there. Each one of them knows at least another 100 people in the area and that person knows just as many and so on. They may even know someone looking for your service that day. Just make sure to not miss this one, it will pay huge dividends in the early going and throughout your career. Make it happen or it will happen for you.