Well from personal experience as a real estate agent, I cannot tell how to make it big in the real estate market. One thing I can tell you is how I started to get noticed in the real estate industry. When you get noticed you get business.
When I first received my real estate license I would often think to myself, if I could be mentored or better yet stick to someone (like glue) that I wanted to be successful as or achieve the level of professionalism as someone; who would this person be? So I went up to my long time friend and ask if I could start my first few weeks out in the real estate industry shadowing them. This did not only unlock a good bit of business for me but it taught me how to get noticed and market myself.
The first thing I did was order myself business cards, car magnets, etc. Then I was very familiar with the internet with building websites and social networking. Social sites that I started out with was facebook.com, myspace.com, linkedin.com, friendfeed.com, and twitter.com. I also hired some freelancers on websites like freelancer.com to write articles for me on the real estate industry and use them to post to my personal blog and they would also submit them to hundreds of article directories. I also used a few viral video techniques to send visitors ultimately to my main web site which was my real estate web site with the company at the time I was with. I used Google adwords to drive traffic too, but do not attempt to do that if you do not know what you are doing. Please trust me on that one!
I have also used billboard advertising. I would and still do buy a bunch of really nice pens with my company name and contact details on them. When you think about how much people really love a good writing pen and one person borrows it, to the next person. It is another little viral technique that seems to bring me business. If you ever have seen the movie “I Love You Man”, or if you have not and you are reading this, you need to see that movie! You will understand why after you watch it.
Keep in mind that I kept my part time to full time job at night to pay for all this advertising and to keep food on the table and to pay our bills. When I first started out and even in the middle of my career I have thought that I may need to look at picking up some extra work, but whatever you do just do not give up!