Getting started in the real estate business can be very rewarding. Each market will have their own unique niches and characteristics. It is your responsibility to understand how to position yourself in the markets you will be marketing yourself to become and stay successful as a real estate agent.
As a new real estate agent you should be familiar with each market’s chamber of commerce and who the go to person is. This is a fantastic resource for anyone trying to gain market share. You should join each chamber and attend any and all events possible. As a member you will be given a list of all the chamber members. This is a great list to market your service too, especially banks, credit unions, real estate brokers, mortgage brokers, insurance agents, etc. Many financial institutions partner with real estate agents, if you are lucky enough to walk into a situation where your company has this relationship use it to your advantage.
Obviously there are many kinds of advertising you can invest in, so be careful you don’t spend money on too much advertising. The best type of advertising is being referred by a happy and satisfied customer. Work with a senior agent and get a couple of deals under your belt that you can use as testimonials. In a larger market you may need to put your face on a billboard or create a website to get yourself noticed. Whatever it is you utilize as advertising make sure you track it. This means ask people where they heard of you or who referred them to you. Then you can determine which marketing piece is working and which is not working as well.
Networking is probably going to be the most important part of becoming successful. Go out and pound the pavement and develop relationships with as many respected businesses that are related to your field. The network of professionals will grow as their trust in you grows. Always do what you say you will do and a little more. If you exceed people’s expectations they will think of you first. Lunch-n-learns are a concept that work very well with a lender and agent. Get with a lending partner and set these up with other businesses that would benefit from them like the one’s mentioned earlier.
Other huge marketing areas that many newbie’s miss are their friends and family members. Don’t be bashful, hand these trusted few a handful of your business cards and flyer’s and let them help you get your name out there. Each one of them knows at least another 100 people in the area and that person knows just as many and so on. They may even know someone looking for your service that day. Just make sure to not miss this one, it will pay huge dividends in the early going and throughout your career. Make it happen or it will happen for you.