I am very lucky to have a lot of great friends, and they frequently refer me to people they know who want to buy or sell homes in various locations across my state of Massachusetts… And because I value my friends and their friends, I often refer these people right along to another fantastic real estate agent who specializes in their particular city or town.

It’s not that I don’t want the business. And it’s not that I couldn’t do an adequate job for these people. But good enough doesn’t work for me – I want to know that I am providing my clients the absolute best service possible. The way I do this best is by being fully immersed in my local community – staying on top of what’s going on in the different neighborhoods, knowing the housing inventory and being an expert on local property values.


Here are just a few reasons it benefits you to work with a real estate agent who is based in and focuses on your particular community.


When Selling Your Home

Local agents know the true value of your home – believe me: the best real estate bargains I’ve seen in my city are on properties listed by out-of-town agents who don’t understand local market values    They know other local agents, who are working with local buyers, so they can personally promote your home to the people who will help sell it    They know what features and amenities make your home appealing to local buyers – proximity to various bus routes, the great cafe on the corner, a new park the city is planning to put in down the block – and can market it appropriately

When Buying a Home


Local agents can give you early notice on new listings in a competitive market – good real estate agents stay on top of local inventory through daily conversations with colleagues, by attending broker open houses and simply by walking around the neighborhoods

They will make sure you don’t overpay for your home – they know what comparable properties have sold for, which listing agents are notorious for overpricing their properties and which price their listings on the lower side to generate multiple offers    They are a wealth of critical knowledge on local zoning, condo rules and regulations, market rents – factors that will affect not only your life in your new home, but also its future resale value    They can connect you with reputable local contractors and other service providers

There are many additional reasons to select a local real estate agent to represent you when buying or selling a home, but you get the idea…