Tag: Real Estate Agent

Five Ways to Get Noticed as a Real Estate Agent

real estate agent

Let’s face it. Real estate is a dog-eat-dog market; only the tough survive, making the sales with the big commissions. If you are just starting out as a Real Estate Agent or are a seasoned veteran in a slump, you may be wondering, how can you get noticed as a Real Estate Agent? There are several things that you can do to try to stand out more in your community. This article will give you five suggestions on how you can stand out in your market.

#1: Attitude

 

One of the best ways to stand out is to have a good but know what you’re doing attitude. You can’t be too brash or a wallflower. You have to have confidence. If you lack the confidence, then fake it. No one will want to sell or find a house through you if you don’t seem to know what you’re doing. Plaster a smile on your face and keep it on when dealing with clients.

 

#2: Hard Work

 

You have to be a hard worker to be a Real Estate Agent. There are times when you will need to put in long hours or there will be times when a client wants you to show them a home that may not be a good time for you. It’s important to work hard to keep your business so you will have to sacrifice other things to stay ahead in the game.

 

#3: Discounts

 

Whether you are just starting out or are in a sales slump, offer discounts on your services once a year. Offering a discount will net you more customers. In our economy, more and more people are researching whose fees are cheaper and often pick who has the most affordable rate. Offer a discount that will be worth someone’s while and they’ll pick you before other pricier competitors.

 

#4: Donate to a Local Organization

 

One of the best ways to spread the word is to donate to a local school or charity. For example, elementary schools generally will list you on their school flyer and/or website that they received a donation from you. This will get your name out to people in the community. You don’t have to make a large donation to get noticed. You can donate $50 dollars, supplies the organization needs, etc. You’ll be helping a good cause and getting your name out there. Helping others is a good thing to be associated with your business because some people will sign up with you because of that.

 

#5: Build Relationships

 

It’s important to build relationships with the people that hire you. Find out the extra details about them, keep in touch, and leave a small gift when their home sells or they find the house of their dreams. You want them to remember you. If they remember you, they’ll use you again and refer you to others. Make your business more personal, don’t give them a few houses to look at and then ignore them. Answer their calls right away, check in with them. Win them over with your winning personality and make them feel special.

Are Real Estate Agents Making Too Much Money?

This is such a loaded question. On one hand real estate agents make a lot of money for selling a home–somewhere in the neighborhood of 6 percent of the price of a home is paid in commissions–this rate varies and is alway negotiable. On the other hand, real estate agents spend a lot of time, energy and money on tasks they receive no compensation for… A real estate agent can drive a person around house-hunting for weeks on end–who knows if that person is really serious or “just browsing”. No one but the agent pays for the gas, time, use of vehicle, etc… The agent has to pay for advertising, signs, phone, etc… I guess you can tell that I am a real estate agent (actually, a real estate broker) so I can be a bit defensive about this.

But I have to sit back and take a look at the ENTIRE picture. This is where my opinion begins to wain a bit…

Housing values have increased tremendously in most areas of the country. Additionally, people are making more money and spending more money everyday. Incidently, like Dick Cheney, I do not attribute this to the government–in fact, I say it is in spite of the government…and their spending. At any rate, the average American stays in their home 5-7 years–that’s quite a few homes selling over and over again…and quite a few commissions.

My main pet peeve is that real estate commissions have gone up at a much higher scale or rate that normal cost-of-living increases given to employees. That translates into a very beneficial situation for the agent.

I know that real estate commissions are negotiable–but I do not see many agents negotiating them. I have a problem when a homeowner has to come off their selling price by thousands of dollars–and the agent refuses to budge on their commission percentage.

I feel this trend is going to cost the agents more and more money in the long run as homeowners are going to wisen up to the trend of selling their own home. This is unfortuneate because most agents are highly skilled and worth every penny–and also don’t think twice about helping the seller save a buck or two.

The way the system (or lack therof) works now is that the successful sale pays for all the wasted time spend on “dead” customers–ones that never buy–or listings that never sell.

Take some time to discuss commission arrangements with your real estate agent and see where they stand. The agent that is upfront and honest…and will to not be so rigid will turn out to be the agent most looking out for your best interest!